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Chow Sang Sang #StateYourStyle Campaign

Fashion is a means for people to express themselves. And the best fashion statement is to show their authentic self. The #StateYourStyle Campaign, therefore, hopes to encourage women to be bold and show off their styles through Chow Sang Sang's versatile jewellery collections. 

To celebrate the #StateYourStyle Tour, Chow Sang Sang collaborated with fashion illustrator Micko to host “The Art of Cassie” exhibition, as well as hosting a variety of workshops, including perfume making, floral arrangement and hairstyling, to the public. 

To create synergy for the #StateYourStyle campaign, we captured these beautiful moments and developed a set of social media content to encourage modern women to own their styles. Louisa Mak, Chrissie Chau, Kelly Cheung and Jennifer Yu each represents a unique persona of Hong Kong’s women, and their lifestyles are inspirational to Chow Sang Sang’s target customers. 

We also worked with a number of influencers and celebrities to amplify the efforts of the campaign to reach more audiences online.


Chow Sang Sang


Photo Shooting

Copy Writing

Graphic Design


KOL management

Social Media Content Creation

  • Facebook
  • Pinterest
State Your Style Key Visual
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