Longchamp is a French luxury leather goods company, founded in Paris in 1948.

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To promote its newly launched Le Pliage Collection, we created an integrated digital campaign to drive traffic and increase engagement with interactive content. The engagement increased by over 4000% and page likes/followers by over 500%.

 

The major components included:
1. Creative content: A fun Facebook quiz with a personality test 

2. Interactive technology: An automated chatbot to deliver results to participants via inbox

3. Mini-site: The chatbot would direct participants to respective landing pages that promote the brand’s new collection

4. Profile Picture Frame: Make use of the latest trend to increase reach and engagement